What 10 Things
Privacy
We minimise personal data collection. Standard hosting logs may record technical information such as IP address, browser and requested pages for security and reliability. Contact messages are used only to respond to the enquiry.
Website operator
What10Things.co.uk is operated by Urban Sky Web Ltd.
Urban Sky Web Ltd is a company registered in England and Wales under company number 17421062. Its registered office is 14/2E Docklands Business Centre, 10–16 Tiller Road, London, E14 8PX.
Controller and contact
Urban Sky Web Ltd is the controller of personal information handled through What10Things.co.uk. It is registered in England and Wales under company number 17421062. Its registered office is 14/2E Docklands Business Centre, 10–16 Tiller Road, London, E14 8PX. Privacy requests can be sent to privacy@what10things.co.uk.
Information, purposes and lawful bases
The core site can be read without an account. The hosting provider may process routine IP-address, browser, requested-page, time, error and security logs. Search terms are processed to return results and may appear in routine request logs; do not enter personal information. We rely on legitimate interests to deliver, secure, troubleshoot and improve the site.
If you email us, we use your address, message and related correspondence to reply, investigate corrections, administer the relationship and protect legal rights. The lawful basis is legitimate interests, or steps connected with a requested service where applicable. Information may also be processed to meet a legal obligation or establish, exercise or defend legal claims.
Cookies and fonts
The current site does not use analytics or advertising cookies. Pages request font files through Google Fonts, so Google may receive technical request information such as an IP address and browser details. We rely on legitimate interests in presenting a readable service and keep this use under review.
Recipients and international transfers
Information may be processed by providers supporting hosting, security, email and font delivery, and by professional advisers or public authorities where necessary. Some providers may process information outside the United Kingdom. Where required, we rely on an applicable adequacy regulation or approved contractual safeguards and supplementary measures. You may ask for information about the safeguard used.
Retention
Correspondence is normally deleted within 24 months after an enquiry is closed unless a longer period is needed for an ongoing relationship, legal claim or legal obligation. Hosting and security logs follow the provider's operational schedule. Retention is reviewed and information is deleted or anonymised when no longer needed.
Your rights and complaints
Depending on the circumstances, you may request access, correction, deletion, restriction or portability. You may object to processing based on legitimate interests. We may need reasonable information to locate and verify a request. The site does not use personal information for solely automated decisions with legal or similarly significant effects.
Please contact us first so we can investigate. You also have the right to complain to the Information Commissioner's Office.
Last updated 29 August 2026.